Business Planning:-  Purpose

Step 2

Other Than Making Money, What Is The Purpose Of Your Business?


Everyone and everything must have a purpose. If you do not know what your purpose is, or you are unable to live out your purpose, you will lose or lack motivation.

Without motivation your Business cannot hope to succeed.

So clarity around your purpose is vital.

The key question we ask is, other than making money, what is the purpose of your business?

Sometimes we get a blank look. So we pose the question another way. What is stopping you from selling the farm, putting the money in the Bank and living off the interest? This always gets a response and this starts to uncover the purpose other than money.

If it was just about making as much money as possible, would you still do what you are doing?